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The objective of a CTI discovery is to clearly understand and document
the technology, business issues, resources and steps required to
undertake a CTI project and achieve success. The essential areas
evaluated in the discovery are:
- The current enterprise telephone and computer technology platforms.
- The culture, operation, and objectives of the call center.
- The expected impact on your customers.
At the completion of the CTI Discovery, Logical Software submits
a CTI Discovery Report detailing our findings and outlining
recommendations. This provides your team with information to clearly
define the scope for a CTI project including the technology requirements,
costs and duration, expected results and benefits and calculation
of an accurate ROI.
The CTI Discovery Process
The Discovery process consists of three steps. These are:
Pre - Discovery Data Collection
To minimize the cost of the Discovery process and disruptions
to your staffs daily work routines we recommend you provide
us with initial background information in writing. We will provide
the topics and headings outlining the information required. Typically,
your project team would provide information on the following areas.
- Enterprise Information Systems and Networks
- Telephone Systems and infrastructure
- Call center Operations & Support
- Business Culture and operations
When this information is returned to us, we will then proceed with
the next step in the Discovery process. Should you prefer we could
visit your site to gather this information. An estimate of costs
for this will be provided upon request.
On-Site Investigation
The on-site investigation involves meetings with your CTI project
team, other staff involved in the project, and observing operations
in your call center. To ensure we obtain a complete understanding
of your company, operations, and practices we will usually hold
discussions with representatives from the following groups.
- Business/Marketing group
- Call Centre Management group
- Telecom Management group
- Information System group
- Help Desk/Technical Support group
- Call Center Training Staff
Specifically we would have discussions with the following managers:
- Senior call center Managers/Supervisors
- Chief Information Manager, IT Manager or IS Manager
- Managers directly responsible for the enterprise telephone systems
The objectives of these discussions are to collect information
in order to understand:
The culture of the your call centre including;
Staffing, agent groups, responsibilities, practices, processes,
data flow, operating challenges and limitations, QA & roll out
practices, in-house technical support structure, training practices,
business/special events, moves, adds & changes, and change freeze
periods, etc.
The current Enterprise Information System implementation including;
LAN/WAN architecture, agent and supervisor applications, supporting
servers, mainframe/legacy systems, enterprise databases, CRM software,
systems architecture, etc
The current telecommunications infrastructure and equipment including;
PBX, ACD, telephone systems, trunk lines, calling patterns, growth
requirements, etc.
The current implementation of any CTI components including; IVR,
Dialer, Web, CTI components being used, etc.
Your customers short and long-term service needs, calling
patterns, etc.
The discovery investigation typically takes 5 10 days depending
upon the scope and size of the call center operation and the CTI
objectives to be achieved. An estimated time for this step is included
in the Discovery Quotation but this time is flexible.
It can change depending upon the conditions encountered on site
and the need to schedule discussions with your personnel.
Discovery Report
Within two to four weeks after completing the on-site investigation
we will deliver a Discovery Report summarizing our findings
and recommendations. The report will focus on providing:
- Accurate data to assist Project Managers in creating a viable
business case(s) for call centre related projects (i.e. Dialer,
Web enabled call centre, CTI, etc.)
- Recommendations on specific technologies that can be implemented
to meet CTI objectives, improve customers satisfaction,
and increase call centre efficiency.
- Recommendations on selecting CTI and call center products together
with a high-level rollout plan (deliverable for each project phase).
These recommendations will be supported in the report by a summary
of:
- The existing computer environment; (i.e. hardware platforms,
operating systems, LAN / WAN architecture, servers, desktops,
database, software applications, etc.)
- The existing telephony environment; (i.e. PBX, trunks, lines,
IVR, Dialer, CTI, etc.)
- The existing call centre culture; (staffing, agent groups, responsibilities,
practices, processes, data flow, outstanding challenges, limitations,
QA & roll out practices, in-house tech support structure,
training practices, business / special events, changes freeze
periods, etc.)
- The enterprises short and long-term CTI and customer service
requirements.
Going Forward
The Logical Software CTI Discovery becomes the blueprint for defining
and carrying out the CTI project. This significantly increases the
probability of achieving your project objectives. The Customer may
choose to use Logical Softwares CTI Discovery to:
- Proceed with the CTI project with their own IT team.
- Partner with Logical Software to assist their IT team to proceed
with the project.
- Contract with Logical Software to manage the complete project.
- Create an RFP requesting further input from qualified vendors.
Whatever option is selected our customers are secure in the knowledge
that Logicals CTI Discovery has provided the information necessary
to fully understand the CTI project requirements and carry it out
to achieve their customer service objectives and the required ROI.
Our Vision
Logical Software provides industry expertise, applications and
development tools that reduces the implementation risk, time and
costs for CTI projects. Our solutions improve our customers
business services while maximizing the use of their existing telephony
infrastructures. To each of our clients we bring a high level of
professionalism, an in-depth understanding of telecommunications
technology and call center operations, and the business practices
necessary for achieving customer service excellence.
Logical Software has acquired the highest respect
within Saskatchewan Telecommunications in terms of your knowledge
of the various systems and applications that we utilize and your
understanding as to how technology should support the needs of our
business.
Brian L. Walker, CTI Project Manager
SaskTel, Regina, Saskatchewan
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